# Sindra

> Engineering-first technology company that designs, builds, and scales sophisticated digital systems for ambitious businesses.

Sindra operates three practice areas: Sindra Labs (custom software and AI engineering), Sindra Suite (ready-built vertical SaaS products), and Sindra Reach (performance marketing and digital growth). Founded in 2020 and based in Chennai, India.

## About

Sindra is not a generalist agency. Every engagement begins with deep discovery into how a client's business actually works. We architect before we code, test before we ship, and stay engaged long after launch. Our philosophy: build for year three, not just the demo.

## Services (Sindra Labs)

- Custom Software — Full-stack web applications, mobile products, and backend services built on modern stacks (React/Next.js, Node.js, PostgreSQL, TypeScript)
- SaaS Platforms — Multi-tenant SaaS with role-based access, subscription billing, and infrastructure for thousands of concurrent users
- AI & Automation — LLM integrations, RAG pipelines, agent frameworks, and workflow automation using OpenAI, Claude, LangChain, and vector databases
- Cloud & DevOps — AWS and GCP infrastructure, Kubernetes, CI/CD pipelines, 99.9% uptime SLA target
- Digital Growth — SEO architecture, performance marketing, conversion rate optimisation, analytics

## Products (Sindra Suite)

Seven production-tested, white-label vertical SaaS products deployable in weeks:

1. **Billing Software** — GST-compliant invoicing, multi-currency, Tally/Zoho sync, automated reminders
2. **HR Management** — Biometric integration, payroll automation, leave/OT rules, performance cycles
3. **Salon & Spa** — Appointment booking, staff commissions, membership packages, WhatsApp notifications
4. **Restaurant Platform** — KOT/KDS display, POS billing, online ordering, Swiggy/Zomato sync
5. **School Management** — Admission workflow, fee collection, timetable builder, parent app, transport tracking
6. **Clinic Software** — Electronic health records, digital prescriptions, lab orders, insurance claims
7. **Inventory System** — Multi-warehouse tracking, barcode/QR scanning, purchase order flow, reorder alerts

## Brand Identity

### Color Palette

- **Primary Dark** `#111111` — Primary background for dark sections, CTA blocks, and the preloader
- **Chalk / Primary Light** `#F9F9F7` — Main page background, hero sections
- **Warm Neutral** `#EDECE9` — Secondary section background, stats strips, warm alternating sections
- **Text on Dark (primary)** `#F9F9F7` — Headings and primary text on dark backgrounds
- **Text on Dark (body)** `#888888` — Body paragraphs on dark backgrounds
- **Text on Dark (secondary)** `#555555` — Labels and secondary labels on dark backgrounds
- **Text on Light (body)** `#555555` — Body paragraphs on light backgrounds
- **Text on Light (muted)** `#888888` — Muted labels on light backgrounds
- **Divider on Dark** `rgba(249,249,247,0.08)` — Subtle borders on dark sections
- **Divider on Light** `#E5E5E5` — Borders on light sections
- **Warm Divider** `#C8C4BC` — Borders on warm neutral sections

### Typography

- **Display / Headlines** — Anton (Google Fonts, weight 400). Used at large sizes for section headers and hero text. Tight leading (0.82–0.9 line-height), negative letter-spacing (–0.02em to –0.05em). CSS variable: `--font-anton`
- **Body Text** — EB Garamond (Google Fonts, weights 400–800, normal and italic). Used for paragraphs, introductory text, and editorial copy. 1.6–1.7 line-height. CSS variable: `--font-garamond`
- **Monospace / Labels** — IBM Plex Mono (Google Fonts, weights 400–500). Used for section labels, tags, chip components, and numerical identifiers. CSS variable: `--font-ibm-mono`

### Design Language

Editorial dark-and-light alternating layout. Sections switch between chalk (`#F9F9F7`), warm neutral (`#EDECE9`), and dark (`#111111`) backgrounds. Giant Anton display text at viewport-relative sizes (`clamp(4rem, 18vw, 22rem)` range). Monochrome grayscale photography throughout. Framer Motion scroll-triggered reveals. Lenis smooth scroll. No gradients, no colour photography — strictly black, white, and warm neutrals.

### Motion & Interaction

- Preloader: 10 vertical stair bars that collapse outward on exit, with a centred italic quote
- Page reveals: `opacity 0 → 1`, `y: 32px → 0`, `blur(8px) → 0` on scroll entry
- Magnetic buttons, custom cursor, velocity-matched marquees
- SplitText char-stagger entrance animations on headings

## Key Facts

- Founded: 2020
- Location: Chennai, India
- Tagline: "We build what matters."
- Positioning: Engineering-first, not design-led or marketing-led
- Engineering stack: React, Next.js, Node.js, TypeScript, PostgreSQL, AWS/GCP, Docker/Kubernetes
- Client type: Startups to enterprise, India-focused with global delivery

## URLs

- [Homepage](https://sindra.tech)
- [Labs (Engineering)](https://sindra.tech/labs)
- [Suite (Products)](https://sindra.tech/suite)
- [Reach (Marketing)](https://sindra.tech/reach)
- [About](https://sindra.tech/about)
- [Contact](https://sindra.tech/contact)
- [Sitemap](https://sindra.tech/sitemap.xml)